New Melbourne store


World’s biggest vegan shop has opened in Melbourne 

WE HAVE MOVED: Our huge new shop is at 124 Johnston Street, Fitzroy

We’re pleased to announce that we have opened the biggest vegan shop in the world in Melbourne on Wednesday 12 April 2017.

Our new store has more than 3500 different vegan products with all sorts of foods including 50+ vegan cheeses, as well as fashion, cosmetics, coffee, cake, hot pies, fruit & veg, and more.

From humble beginnings, the Cruelty Free Shop started as an online store based out of Jessica Bailey’s spare room in Sydney in 2001. We now have five stores across Australia and the widest range of vegan products in the country.

Our Melbourne store has also grown over the years and it was bursting at the steams at its old location so we moved it around the corner to 124 Johnston Street, Fitzroy (just a five minute walk or two minute drive from the previous location).

Be sure to visit our new store to check out the 1000+ amazing new items we’ll have in stock, grab a coffee, view the Edgar’s Mission photo gallery and stock up on all the very best vegan products from local, Australian and international businesses. Every Saturday we also have free food tastings of delicious new products and old favourites.

Thank you to all our wonderful customers who have made this possible and supported us over the past 15 years.

Read more about our story.

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  • Jessica Bailey
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