How These Small Businesses Stay Sustainable in Their Day-to-Day


Source: Concrete Playground


In 2001, finding vegan products on supermarket shelves was a tough ask. So, Jessica Bailey founded The Cruelty-Free Shop.This one-stop shop for vegan-friendly food, beauty and home goods. It's an online store turned bricks-and-mortar supermarket with locations around Australia, including a Sydney store in Glebe.

Leaping offline wasn't without its challenges though. Bailey quickly learned the value of asking for a helping hand. With the mentorship and guidance of the City of Sydney's Retail Innovation Program, Bailey uncovered the need to delegate and expand her team. "The program helped me see the big picture and step away from the minute detail which freed up my time to come up with new ideas," explains Bailey.

With her creative juices flowing, The Cruelty-Free Shop has grown from strength to strength. For Bailey, sustainability means empowering shoppers to make the switch to a plant-based diet. In store, you'll find vegan recipe cards and information to inspire more sustainable food choices. Plus, Bailey is committed to supporting animal rights charities that align with her core business values through events and fundraisers. "Last year alone, we raised $80,000 for these charities," she reveals.

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